Coursini - We make you smarter

They include:

1. Publicists and what they do

2. Word of Mouth Marketing Strategies

3. The Material Needed for Marketing Successfully

4. Pre-Opening strategies

5. Ongoing Marketing

6. Public Relations and the reasons for it

7. Competitor Marketing

8. Social Media Marketing

9. Email Lists & Creating Databases

10. Relationships and why they matter

11. Completion

When you have completed the course, there is no reason you will not be able to work with a publicist, create press releases, search for upcoming stories, or learn about the best avenues to gather editor and writer's emails and contact information.

Additionally, you will understand the importance of marketing and public relations and how one front-page article can make or break your business.

More importantly, this course will help you save money, become an avid marketer and begin to see why a publicist matters to your business. When completed, you may choose not to hire a publicist and decide to complete the marketing yourself. You will understand the time constraints of the outcome and hopefully will receive excellent responses to your email programs. Happy learning!