Lucero Martinez - Chef/Partner of Zocalo

30 topics  ●  30 days  ●  Voice Responses

Chef Lucero is a partner in Atlanta's El Zocalo, one of Atlanta's top Mexican restaurants. She will help you with ingredients, Mexican cuisine, menu preparation, and tips on operating restaurants. Start learning today.

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Lucero's Curriculum

    1. Welcome From Lucero

    2. Day 1 - Locating ingredients that are the best

    3. Day 2 - Must have dishes on a Mexican restaurant

    4. Day 3 - Three things to balance menu items

    5. Day 4- Three Mexican items to add to an American restaurant

    6. Day 5 - Designing a Mexican restaurant

    7. Day 6 - How color and art makes a great atmosphere

    8. Day 7 - Food hall insights

    9. Day 8 - What to do in a slow time at a food hall

    10. Day 9 - Marketing to food halls vs a restaurant

    11. Day 10 - What days to celebrate in a Mexican restaurant

    12. Day 11 - Finding great vendors with the best ingredients

    13. Day 12 - Substitutes for Mexican ingredients

    1. Day 13 - Maintaining authenticity in a Mexican restaurant

    2. Day 14 - How ingredients can alter flavor profiles

    3. Day 15 - Identifying great distributors.

    4. Day 16 - Pro's and con's of local suppliers

    5. Day 17 - Seasonal menu items

    1. Day 18 - Sourcing ingredients to keep them on the menu

    2. Day 19 - Preserving ingredients to maintain freshness

    3. Day 20 - Making Masa - The ingredients

    4. Day 21 - Masa differences in use

    5. Day 22 - Making your own tortilla's

    6. Day 23 - Making chips in bulk

    7. Day 24 - Pairing tortilla's with dishes

    1. Day 25 - Being creative with tortilla's

    2. Day 26 - Elevating canned beans into a great dish

    3. Day 27 - Here's a Refried bean recipe from scratch

    4. Day 28 - Knowing the tastes of American's

    5. Day 29 - The differences of tequila

    6. Day 30 - Standing out with your Mexican restaurant

    7. Day 31 - Lucero says goodbye

About

  • 32 lessons
  • 0.5 hours of video content

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Leasing Documents

There are good and bad leases. We review topics with you to keep the leases the best for you. The items you add before you sign is what counts.

Operations

Learning more about operations is a daily tool We mentor you with operational topics to help you daily.

Financials

We help you learn more about the financials of income statements, general ledgers, cash flow statements, and balance sheets.

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